Our Brand Story


Who we are


Labelle Makeup is a UK indie brand dedicated to creating on-trend beauty products for beauty addicts and guru's alike. Our products come with a fun edge, excellent quality at a budget friendly price.


Where we started

Labelle Makeup was born out of love and passion for makeup, and what makeup enables us become.  We understood how important makeup is to enhancing one's features and increasing confidence in a person which is beautiful thing. We desired to be part of the experience and birth this amazing brand which caters for all skin types, color and race.

Beauty is not defined by color says our founder. A nude lipstick should look as pretty on a dark complexion as well as a light complexion and we made sure we bridged the gap.


Our promise to you…

We specialize in colour cosmetics and celebrate diversity, providing a variety of shades to suit all skin tones. It is our goal to only provide products that meet quality standards, and are affordable with a fun edge. We are one step ahead of the game, ensuring we can offer you the latest shades, textures and finishes at  the right time.

We encourage you to experiment with our products, sign up for our newsletter to give you access to offers and beauty launches. We are expanding daily and want to share our success with you.

As always we welcome your feedback on our products and how we can serve you better.